Upcoming Corporate Event Trends: Studio Recording

In a world driven by content, having polished production has never been more important. Even the typical TikTok video will have an impressive production value. With influencers having the ability to create engaging content with a smartphone and a ring light, the possibilities for a business – along with the resources at their disposal – are endless.

In the right video production studio space, a corporation can create dynamic content that accomplishes several goals at once. Companies can easily produce scripted content for both internal and external marketing purposes. They can broadcast a remote event to be promoted externally, such as a keynote speaker or panel, and/or they can produce content for internal use that speaks to their core business and company culture and can be used for years. Utilizing a video production studio that boasts both live event streaming and studio recording presents a unique opportunity for creating custom content. Here we will explore all of the different benefits of producing corporate events from the studio.

More Than a Zoom Call

Hosting corporate events in a video production studio provides you the opportunity to elevate your content through state-of-the-art technology. This is far beyond your average Zoom call. Not only do you have an audiovisual set-up that enhances your content delivery, but you also can use custom digital scenery to create an immersive visual experience. Whether it is a panel discussion, keynote speaker, or musical performance, a video production in the studio will significantly heighten the impact of your content. In a studio with capabilities in both content capturing/recording and real-time livestreaming, you have the opportunity to utilize your edited content however you see fit.

Additionally, you can benefit even further by utilizing a studio that supplies the gear and resources you’ll need for your shoot. Unfortunately, many studios require their clients to bring any equipment necessary for their studio session, as well as schedule time to load everything in beforehand. With CTS, though, you can book the studio just one day in advance of your shoot. You can call at a moment’s notice and we’ll immediately have the entire space designed and equipped to match your vision.

Sprawling Content

Using a video production studio allows you to build out sprawling content that has a cohesive feel. For instance, should you produce a piece of content that spurs questions and conversation from your audience, you can return to that same space to create new content that addresses the questions that arose from the first piece.

Another option is to plan out episodic content (e.g., a “mini-series” of employee training videos, product demos, music videos, etc.). Building a series of content helps to keep your audience engaged for a longer period of time and encourages repeat visits to your social media channels and website. You also have the opportunity to transform a one-time recording into a reoccurring program, allowing more discussion around your company and greater potential for consistently generating brand awareness.

It’s In Your Hands

A studio recording of your live event becomes an incredibly valuable piece of content that can continue to prove useful well after it is released. With a studio that offers creative consultation and post-production editing, the sky is the limit when it comes to promoting your content.

CTS is here to be your studio partner. From musical performances to panel discussions and everything in between, we have proven time and time again that we elevate our clients’ content above and beyond their expectations. Reach out so we can discuss how we can raise the bar for your brand’s content.